Format Vision X Goodyear
The project
The overall advertising presence of GOODYEAR in Bulgaria, as well as the promotional activities we carry out, are fully aligned with market research on sales volumes, the target users of the brand, and careful monitoring of the competition’s activity in the Bulgarian market.
CAMPAIGNS
Winter 2020:
Proposal for a Campaign to Attract New Customers
Buy 4 GOODYEAR winter or all-season tires, draw a card from the winter tree, and see what you win. Register on the website to claim your prize.
Summer 2021
Become a race car driver with GOODYEAR!
- Buy 4 GOODYEAR summer tires;
- Register the receipt on the promo site;
- Play an interactive game from your computer or mobile device:
- By moving the yellow dot from the beginning to the end of the track and see what you win;
Winter Campaign 2021:
Once again, GOODYEAR engaged customers with a web-based game as part of its 2021 Winter Campaign.
- Customers who purchased 4 winter or all-season tires registered on the promo site.
- They scratched a virtual card on their computer or mobile device.
- They immediately discovered their prize!
Customer rewards were delivered by courier. Additionally, all participants were entered into a raffle for the grand prize: a spa weekend for two.
The grand prize generated significant interest, encouraging more consumers to join the promotion.
The science behind it
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